Wasting products is history now cos, of course, it doesn't soak in a thing! The foundation needed is literally just half the amount compared to directly using brush or sponge. Spreading product with it will take some getting used to, final blending can always be finished with oval brush or usual sponge (for example beautyblender), that means washing the oval brush or the sponge will be minimized and they will last a whole lot longer. It is ideal for people who don't like messy fingers during makeup. AND I bet you can imagine cleaning THIS APPLICATOR will literally take no more effort than rubbing it with a little soap and rinsing with some luke warm water. If you are a professional makeup artist, can you imagine how exciting it is that you can use it on one client/model, clean it with a makeup remover and sanitizing spray, and then you can use it on another client/model immediately just like that? Throwing away disposable sponge can totally be minimized!!!!